Kerala's small holder farmers face problems in personalized, timely agriculture advice. The challenges are:
- Generalized advice not personalized, farming depends on soil, crop and weather. So advice isn't specific to the village.
- In Kerala, 96% of farmers have very small pieces of land. Because land is divided among many small farmers, it's hard to send an expert to each one.
- Many advisory services are in hindi or english but farmers in kerala mostly speak malayalam this makes it hard for farmers to understand advice.
- Farmers don't write down the previous records of crops, fertilizers and yields so they don't learn from the mistakes.
- Young peoples are moving away from farming → not enough workers in villages and seeds, fertilizers and labor are becoming more expensive. This makes farming less profitable...